Satisfied Auto Insurance Customers Renew More, Refer More, Switch Less
Customers who are highly satisfied with their auto insurers renew at higher rates, make more referrals, and are less price sensitive to competitive offers than those who report low levels of...
View ArticleSearch Engine Advertiser Counts Lower, MSN Down 20% in Q2
Advertiser counts for all three major search engines were flat to lower in Q2, with MSN’s active client count dropping nearly 20%, according to a report from AdGooroo, which said Google and Yahoo may...
View ArticleOnline Buzz Focused on Presidential Candidates, McCain Bests Obama on TV
Vice-presidential candidate Sarah Palin may be in the headlines, but online consumer discussion remains focused (pdf) on presidential candidates Barack Obama and John McCain, whose acceptance speech...
View ArticleTop 10 Auto Manufacturer Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Site Genres by Image-Based Impressions – July 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleFuel Costs Drive At-Work Consumers to Consolidate Shopping Trips
In today’s economy, with gas prices at or near $4 a gallon, a study from BIGresearch suggests that consumers are calculating how to save both time and money by consolidating shopping trips and work...
View ArticlePodcast Popularity Grows, Spurred by iTunes
Nearly one-fifth (19%) of US internet users say they have downloaded a podcast so they can view it or listen to it later – up from 12% in August 2006 and 7% in February/April 2006 – according to (pdf)...
View Article‘Gamma Women’ 55 Million Strong, to Define New Marketing Model
The number of Gamma women in America – those who influence a wide network of consumers and generate and disseminate new ideas and trends – is estimated at 55 million and growing, according to a report...
View ArticleAmericans Deep in ‘Culture of Recession’
Economists may debate when the economy officially enters a recession, but Americans have been living in a “Recession Culture” for months, with significant impact on all major lifestyle indicators,...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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